Brazilian scientists believe that fibre derived from the Amazonian bromeliad, or kurua (Ananas erectifoliu), could be an environmentally friendly alternative to many of the materials used in industry. This is reported by Toda Palavra, a partner of TV BRICS. A study conducted at the Amazon Biobusiness Centre (CBA) in Manaus, Brazil, showed that the mass cultivation of the crop would have significant economic benefits, as it would provide a high-quality replacement for petrochemical-derived polyethylene, glass fibre, and even natural fibres such as mallow and jute exported from Asian countries.

As the market for curaua in the region is not yet mature, researchers avoid making statements about possible revenues for producers but note that several large industrial companies have already expressed interest in purchasing the product.

The processing of bromeliads is technically simple and can be done by the producer himself using sisal equipment, experts believe.

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