The 7th Innovative International Film Festival (IIFF) took place in the Indian city of Bangalore, with the TV BRICS International Media Network acting as an information partner for the sixth time.

This year, approximately 7,000 people attended IIFF, including directors, students of film-related disciplines, leading managers, and heads of companies in the creative industries and high-tech sectors. In an exclusive commentary for TV BRICS, the festival’s director, Upasana Mittal, highlighted the important role the event plays in advancing the industry.

“IIFF offers participants a wonderful opportunity to discover cutting-edge technologies and establish partnerships that could reshape the future of cinema. We are proud to provide a space where both emerging talents and seasoned professionals can grow and contribute to the development of global cinema,” she stated. During the event, 80 films from 15 countries were screened. In particular, participants and guests of the festival saw films created by directors from BRICS+ countries and presented by TV BRICS, such as “Noqte”, “Pena and Maraca”, “Oh, Casey”, “Che Guevara’s Path”, “The Trombonists”, “My Brother Joaquin”, and “Sara Facio: Having been there”. The programme also included a TV BRICS project titled “The Golden Coast of the Arctic”.

Furthermore, the festival served as a platform for discussing the development of creative industries, sharing experiences, and building business connections. As part of the Film Case Studies section, experts provided detailed analyses of the filmmaking process, offering participants a deeper understanding of the nuances and features of production. Additionally, seven sessions and masterclasses were held with leading industry representatives. Aleksandra Burman, Head of TV BRICS South Asia and Middle East Department, participated in two of the six panel discussions: “International Cooperation and Co-Production Opportunities: Bridging Borders – Film Locations and Film Tourism in India and Abroad” and “The Revolution in Media and Film Education: Technological Advancements and Future Trends”.

The TV BRICS representative emphasised the importance of utilising innovative solutions to maintain the efficiency of modern media operations. She particularly focused on the use of artificial intelligence.

“TV BRICS demonstrates the necessity of implementing new technologies in media. For example, our network’s editorial team is already actively integrating artificial intelligence technologies into the process of adapting content into foreign languages, which enhances our ability to distribute media content across our partner network in BRICS+ countries”

Aleksandra Burman
Head of TV BRICS South Asia and Middle East Department

She added that the media network is actively fostering collaboration with expert communities and specialised universities, many of which are TV BRICS partners. The Innovative International Film Festival was first held in 2018. According to the organisers, the festival facilitates a productive exchange of ideas and creates opportunities for creativity.

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